In the parallel sessions "Blazing a trail: Innovation in cycle tourism", Camille Perretta from Vélo Loisir Provence gave a presentation about EuroVelo 8 - Mediterranean Route in which she mentioned MEDCYCLETOUR. All the presentations in this session were linked to the theme for this year’s Conference: “Experiencing the Unique”. It brought together examples of innovation in different fields, from governance to communication, which enabled visitors to enjoy unforgettable experiences on two wheels.
Camille Perretta gave a presentation titled “Innovating Governance for a Peaceful Achievement” on a very important area of cycle tourism development, which is the governance.
Her presentation focused on the development of innovative governance models in the frame of “La Méditerranée à Vélo” (the section of EuroVelo 8 – Mediterranean Route in France). Developing a product based on a long distance cycle route that crosses the boundaries of several public authorities can sometimes be very complicated but Camille presented the steps that they have taken in the south of France to achieve that, aiming to create more cycling through better governance.
A very successful practice is to organise cycle rides on the route, such as the famous “Plus Belle La Voie”, a 600-km bike ride which took place this year from 6 to 22 September. It gave a big boost to the EuroVelo 8 in France. The development of bike-friendly services along the route is also very important.
“We took the opportunity of this ride to gather all partners and focus on signing what needed to be signed”, said Camille.
More about Camille Perretta
After an Economic and International tourism development diploma from Sorbonne University (Paris), Camille joined the Vélo Loisir Provence team as a tourism project officer.
Since 2014, she is coordinating “La Méditerranée à Vélo” committee. Meanwhile, she organizes and conducts community awareness meetings, and helps stakeholders in decision-making for tourism and bike projects. In September 2018, she participated for the second time to a bicycle tour with a French association which aims to promote tourism by bike on “La Méditerranée à vélo – EuroVelo 8” towards the local populations.
Before Vélo Loisir Provence, Camille Perretta worked as communication officer at L’OCCITANE, where she was responsible for local partnerships and sponsoring.
She also worked in Brussels for NECSTOUR coordination - a European network of 28 European Regions (Provence-Alpes Côte d’Azur, Tuscany, Catalonia, Limburg Province…). There, she experienced project management, coordination of networks, public relations and she developed her knowledge of European institutions.
You can download Camille's presentation here or on the website of the EuroVelo and Cycle Tourism Conference 2018.