EuroVelo will be attending ITB Berlin, the world’s leading travel and tourism trade fair, on 7-11 March 2018. The EuroVelo booth will be located at hall 4.1b, no. 245. This year, the ITB brings many surprises, including a Cycle Tourism Day on 9 March and the EuroVelo Cycle Tourism Awards. EuroVelo 8 – The Mediterranean Route will also be promoted.
On the occasion of the recent 200th anniversary of the bicycle's invention (1817), the opening session of the Cycle Tourism Day on 9 March will bring together leading experts from the cycling and tourism sector to discuss best practices and future cycling-industry challenges.
The interactive presentations will highlight the benefits of cycling for tourism destinations with expert speakers from the World Tourism Organisation (UNWTO); Eduardo Santander, Executive Director, European Travel Commission (ETC); and Ádám Bodor, Advocacy and EuroVelo Director, European Cyclists’ Federation (ECF). The German recipe for success in biking tourism will be presented by Louise Böhler, Head of Tourism at Allgemeiner Deutscher Fahrrad-Club e.V. (ADFC) and Kathleen Lumma, Director at Kooperation “Deutschlands schönste Flussradwege“.
After the opening session, the focus will switch to case studies of successful cycle tourism products in a series of interactive workshops. The sessions will showcase successful cycle-tourism products at the European, national and regional levels with practical advice and best practices to attract cycle tourists. Topics will range from how to establish a cycle-tourism product to the more innovative tourism-marketing tools to the economic impact of cycle tourism for regions.
On the occasion of the Cycle Tourism Day, the EuroVelo Cycle Tourism Awards will also be launched at the ITB, showcasing the 15 EuroVelo cycle routes as an economic, environmental, social and sustainable means of travel. These routes foster the quality improvement of cycling infrastructure and services in all participating European countries and encourage the exchange of experience and best practices between European states and regions.
The winners of the 2018 EuroVelo Cycle Tourism Awards will be unveiled during the Conference.